Liquid chocolate to hot chocolate
Posted in: Tech Help, Tips, Tricks, Techniques
Grant -
Brad gives a lot of good advice here.
Right now it sounds like everything is abstract. Actually make the products and try them and then give them to your friends and have them try them. Test them out. You won't know what works until you do.
One thing we don't know is where you are. Brad's shop is in Calgary, Alberta, CA, and that market might be different from other markets.
Using butter is a bad idea - there's already enough fat in cocoa. If you want to make your product thicker/richer just use less liquid or mix different milks. See the Wikipedia entry on this .
Why are you reluctant to use cornstarch? Have you tried it?
The most important take-away from what Brad says is that by trying to be everything to everybody you end diluting (pun intended) the brand and end up being ... without a viewpoint. You cannot cater to every potential food allergy or dietary fad out there.
Pick something and do it well. Own it unapologetically and do the best you can. Yes, you will lose some business ... but focus on the 90% who want your product and not the 10%. (Is there a vegan meetup in your area?)
If you want to do a water base and then prepare it with milk or water that's about as far as I would go ... but if you are steaming will you have to have two of everything (do you have room in your mobile environment?) to avoid cross-contamination -- the fraction of your customers who are vegans (research suggests that about 2.5% of the population is vegan - at the high end - but I bet the percentage of vegans in Omaha, NE is a lot less than in San Francisco) will require it.
But until you actually test in your market you can't know.

